TV Show [Chef & My Fridge]
Kim Poong’s “Lee Jae-myung Pizza”
Suggests Standalone Product

You know a food trend is serious when even the President gets involved! Recently, President Lee Jae-myung and First Lady Kim Hye-kyung made a special appearance on JTBC’s hit show, Chef & My Fridge.
The challenge? To suggest the perfect K-ingredient for a global audience. Their choice was surprisingly humble yet deep in flavor: Siraegi (dried radish greens).
The star of the show was Kim Poong—who, mind you, isn’t a formally trained chef! He’s a webtoon artist known for his “chaos cooking” that somehow manages to beat fine-dining masters. For this challenge, he presented a dish called “Lee Jae-myung Pizza.”
(A little fun fact: This name is a cheeky play on "Lee Jaemo Pizza," a legendary pizza spot in Busan that every local loves!)
The Dish Breakdown:
- The Base: A crispy Nurungji (scorched rice) crust dough.
- The Topping: Siraegi stir-fried in a rich mix of butter, perilla oil, and fish sauce until it reached a pulled-pork like texture and Deep-fried lotus root coated in a vibrant beet batter for that extra crunch.

The First Lady was pleasantly surprised, saying, “I could never have imagined the combination of butter, Siraegi, and perilla oil, but it’s absolutely delicious!” President Lee was equally impressed, praising the dish’s focus: “The theme was Siraegi, and he brought it to life perfectly. He might have looked playful while cooking, but the flavor was no joke!”